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La Moderna, a recognized pasta, cookies and flour producer from Mexico, required to solidify its superiority among Hispanic brands with target consumers, as well as linking the crossover to a GM audience.
In order to accomplish it, Kinitros created a strategy and execution of original bilingual content both for pasta and cookies:
Paid media management
The success of the annual strategy developed by Kinitros has led to additional support in their cookie business, as well as other associated companies and brands.
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