La Moderna, a recognized pasta, cookies and flour producer from Mexico, required to solidify its superiority among Hispanic brands with target consumers, as well as linking the crossover to a GM audience.

 

In order to accomplish it, Kinitros created a strategy and execution of original bilingual content both for pasta and cookies:

 

• Social networks

• Paid media management

 

The success of the annual strategy developed by Kinitros has led to additional support in their cookie business, as well as other associated companies and brands.